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graphic design
graphic design
Project: Using a creative brief developed by another student, build a website for an athletic clothing company. Define the brand and demographics, and create a logo, home page, category page, and product detail page.
Process: I took inspiration from brands like Opening Ceremony and designers like Raf Simons to create a high-fashion athleisure site that draws in a community that is passionate about the latest trends in men's fashion. An early wireframe (below) created in Illustrator reflects the brand's emphasis on lifestyle as a whole rather than prioritizing individual products.
More about the process for this project on my blog, and a video tour of the site over on my Instagram.