Kate Reingold
graphic design

UX & Web Design

Project: Using a creative brief developed by another student, build a website for an athletic clothing company. Define the brand and demographics, and create a logo, home page, category page, and product detail page.

Process: I took inspiration from brands like Opening Ceremony and designers like Raf Simons to create a high-fashion athleisure site that draws in a community that is passionate about the latest trends in men's fashion. An early wireframe (below) created in Illustrator reflects the brand's emphasis on lifestyle as a whole rather than prioritizing individual products. 

More about the process for this project on my blog, and a video tour of the site over on my Instagram.